Which statement correctly describes a non-skippable in-stream ad?

Which statement correctly describes a non-skippable in-stream ad?

• A. It is skippable after 5 seconds.
• B. It allows you to share your entire message with up to 15-second ads, and are bought on target CPM.
• C. It appears only in search results.
• D. It runs only on mobile apps.

Answer: (B)

Non-skippable in-stream ads are video ads that viewers must watch in full before or during a video. Because the viewer can’t skip, these ads can deliver the entire message in a short span, typically up to 15 seconds. They’re commonly bought on a CPM basis, meaning the cost is tied to impressions rather than clicks or views, and you can target specific audiences. That combination—up to 15 seconds to convey the message and buying by target CPM—is why this option best describes non-skippable in-stream ads. They aren’t limited to search results and they don’t run only on mobile apps; these ads appear before or during video content across devices.

Non-skippable in-stream ads are video ads that viewers must watch in full before or during a video. Because the viewer can’t skip, these ads can deliver the entire message in a short span, typically up to 15 seconds. They’re commonly bought on a CPM basis, meaning the cost is tied to impressions rather than clicks or views, and you can target specific audiences. That combination—up to 15 seconds to convey the message and buying by target CPM—is why this option best describes non-skippable in-stream ads. They aren’t limited to search results and they don’t run only on mobile apps; these ads appear before or during video content across devices.