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TrueView discovery is best suited for:

Reaching an audience that's actively seeking to discover new content.

TrueView discovery is about reaching people who are actively looking to discover new content. These ads surface in places where viewers are browsing to find something new, like YouTube search results and the related videos area, so the audience is in a discovery mindset and open to recommendations. That alignment with user intent makes discovery the best fit for attracting fresh viewers who haven’t yet connected with your channel. It isn’t primarily about driving viewers to visit your channel or about broad, routine placements like the Home Feed, and it doesn’t extend to partner sites outside YouTube.

Driving users to their brand channel to view more content.

Running on the YouTube Home Feed at an efficient price.

Extending reach beyond YouTube into partner sites.

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