Which statement best describes the difference between view-based and view-through conversions?

Which statement best describes the difference between view-based and view-through conversions?

• A. View-based conversions are based on impressions; view-through conversions are based on engagement.
• B. View-based conversions track when a user watches an ad for up to 30 seconds or completion; view-through conversions track conversions after an impression without interaction.
• C. Both are identical.
• D. View-based uses last-click attribution.

Answer: (B)

The idea being tested is how attribution works for different ad exposure types: a video view versus a plain impression. A view-based conversion is counted when someone watches a video ad (for up to 30 seconds or for the full video, if shorter) and then completes a conversion later. It doesn’t require a click—it's about that video view being the touchpoint that leads to the action. A view-through conversion, on the other hand, is counted when an ad impression is shown and the user later converts without interacting with the ad at all. So, the first part centers on a video view as the trigger, while the second centers on an impression without interaction as the trigger.

The idea being tested is how attribution works for different ad exposure types: a video view versus a plain impression. A view-based conversion is counted when someone watches a video ad (for up to 30 seconds or for the full video, if shorter) and then completes a conversion later. It doesn’t require a click—it's about that video view being the touchpoint that leads to the action. A view-through conversion, on the other hand, is counted when an ad impression is shown and the user later converts without interacting with the ad at all. So, the first part centers on a video view as the trigger, while the second centers on an impression without interaction as the trigger.