Which option enables creating more than one campaign to target more specific audiences?

Which option enables creating more than one campaign to target more specific audiences?

• A. Affinity
• B. Detailed Demographics
• C. Custom Intent Audiences
• D. Custom Affinity

Answer: (B)

The main idea here is fine-grained audience segmentation that lets you run separate campaigns for distinct groups. Detailed Demographics provides depth by letting you target specific demographic attributes—age, gender, parental status, marital status, education level, home ownership, and more. With this level of detail, you can create multiple campaigns, each aimed at a different demographic slice, so messaging, bids, and budget can be tailored to each group. Other options focus on broader audience signals (Affinity for lifestyle/interests, Custom Intent for on-the-go intent signals, Custom Affinity for self-defined audience signals). While those can be used to form campaigns, they don’t inherently offer the same structured, multi-campaign capability across precise demographic segments, making Detailed Demographics the best fit for creating several campaigns targeting more specific audiences.

The main idea here is fine-grained audience segmentation that lets you run separate campaigns for distinct groups. Detailed Demographics provides depth by letting you target specific demographic attributes—age, gender, parental status, marital status, education level, home ownership, and more. With this level of detail, you can create multiple campaigns, each aimed at a different demographic slice, so messaging, bids, and budget can be tailored to each group.

Other options focus on broader audience signals (Affinity for lifestyle/interests, Custom Intent for on-the-go intent signals, Custom Affinity for self-defined audience signals). While those can be used to form campaigns, they don’t inherently offer the same structured, multi-campaign capability across precise demographic segments, making Detailed Demographics the best fit for creating several campaigns targeting more specific audiences.