When refining bidding to optimize for sales conversions, which statement is true?

When refining bidding to optimize for sales conversions, which statement is true?

• A. The All Conversions column shows only sales conversions.
• B. Automated bid strategies ignore sales conversions.
• C. Shopping cart conversions are not tracked at all.
• D. The Conversions column shows only sales conversions.

Answer: (D)

When you refine bidding to maximize sales, you want the signals you feed the automated strategies to reflect actual purchases. In Google Ads, there are two relevant metrics: All conversions, which counts every conversion action you’ve enabled (including non-purchase actions), and the Conversions column, which shows only the conversions you’ve chosen to optimize for. If you’re focusing on sales, you configure the Conversions column to display only sales conversions so the bidding algorithm directly optimizes toward purchases. This makes the statement true. The other options don’t fit because All conversions includes more than just sales, automated bid strategies do rely on sales conversions, and shopping cart actions can be tracked if you’ve set up those conversion events.