What information does the GCLID store?

What information does the GCLID store?

• A. User's name and email
• B. IP address
• C. Device type only
• D. Campaign and ad group the ad belongs to, as well as the time stamp of the click

Answer: (D)

The GCLID is an identifier used to attribute a click to the right ad data in Google Ads/Analytics. It acts as a key that lets the system pull information about that specific click, including which campaign and which ad group the ad belonged to and the exact time the click occurred. It isn’t designed to carry personal data like a user’s name or email, nor is the IP address or device type embedded in the identifier itself. So the description that highlights the campaign, ad group, and the click timestamp best captures what the GCLID enables you to retrieve for attribution.

The GCLID is an identifier used to attribute a click to the right ad data in Google Ads/Analytics. It acts as a key that lets the system pull information about that specific click, including which campaign and which ad group the ad belonged to and the exact time the click occurred. It isn’t designed to carry personal data like a user’s name or email, nor is the IP address or device type embedded in the identifier itself. So the description that highlights the campaign, ad group, and the click timestamp best captures what the GCLID enables you to retrieve for attribution.