What does the Sitewide tag do on your domain?

What does the Sitewide tag do on your domain?

• A. Sets new cookies on your domain that store information about the ad click that brought someone to your site.
• B. Records impression data at page load.
• C. Tracks server errors on ad requests.
• D. Nudges users to click more ads.

Answer: (A)

The key idea here is attribution through cookies. A Sitewide tag places cookies on your domain that remember the ad click information that brought someone to your site. These cookies persist across pages and sessions, so when a user moves around your site or returns later, you can link their actions back to the original ad click. This makes it possible to measure which ads led to visits or conversions and to tailor remarketing and reporting accordingly. Impression data at page load is typically captured by analytics or ad platforms separately; server error tracking is a diagnostic function, not about storing click context; and nudging users to click more ads would be outside the tag’s intended measurement role and would raise ethical concerns. The Sitewide tag’s cookie-based storage of ad-click information is what enables accurate attribution across the site.

The key idea here is attribution through cookies. A Sitewide tag places cookies on your domain that remember the ad click information that brought someone to your site. These cookies persist across pages and sessions, so when a user moves around your site or returns later, you can link their actions back to the original ad click. This makes it possible to measure which ads led to visits or conversions and to tailor remarketing and reporting accordingly.

Impression data at page load is typically captured by analytics or ad platforms separately; server error tracking is a diagnostic function, not about storing click context; and nudging users to click more ads would be outside the tag’s intended measurement role and would raise ethical concerns. The Sitewide tag’s cookie-based storage of ad-click information is what enables accurate attribution across the site.