What does the Improve Conversions - Use Search Terms Report help you do?

What does the Improve Conversions - Use Search Terms Report help you do?

• A. Show exact words customers searched and suggests keywords to add.
• B. Show demographic data.
• C. Show exact words customers searched and let you add or exclude keywords.
• D. Show conversion value by device.

Answer: (C)

The main idea is that the Search Terms report shows you the exact queries customers actually typed that triggered your ads and gives you direct control to shape your keyword list from those terms. This lets you act on real user intent by adding new keywords that match performing queries or excluding irrelevant ones with negative keywords. That combination—seeing the exact search terms and being able to add or exclude keywords—is what makes this report particularly valuable for improving conversions. Other options describe useful data you might see in other parts of an account (demographics, device-level conversion metrics), or imply automatic keyword suggestions, but the core usefulness of this report is its direct, actionable link between real search terms and keyword management.

The main idea is that the Search Terms report shows you the exact queries customers actually typed that triggered your ads and gives you direct control to shape your keyword list from those terms. This lets you act on real user intent by adding new keywords that match performing queries or excluding irrelevant ones with negative keywords. That combination—seeing the exact search terms and being able to add or exclude keywords—is what makes this report particularly valuable for improving conversions.

Other options describe useful data you might see in other parts of an account (demographics, device-level conversion metrics), or imply automatic keyword suggestions, but the core usefulness of this report is its direct, actionable link between real search terms and keyword management.