View-through conversions are described as:

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View-through conversions are described as:

View-through conversions happen when a user is exposed to an ad (an impression) and later completes a conversion without ever clicking the ad. This captures the influence of ad exposure on later actions, separate from conversions that occur after clicking. It isn’t tied to a click, and it focuses on that initial viewing rather than direct site visits or any required interaction like video play. So, conversions that occur after a user views but does not interact with an ad best describe view-through conversions.

View-through conversions are described as:

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View-through conversions are described as:

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