TrueView for Reach uses what bidding method?

TrueView for Reach uses what bidding method?

• A. CPC.
• B. Target CPM.
• C. CPA.
• D. VCPM.

Answer: (B)

TrueView for Reach is built to maximize how widely your ad is shown, i.e., its reach, by bidding on impressions rather than actions or views. You set a target cost per thousand impressions (target CPM), and the system bids to deliver as many eligible impressions as possible at roughly that cost. This aligns with the goal of broad exposure, not paying per click (CPC), per action (CPA), or per view (CPV). There’s also a variant called viewable CPM, but for Reach the chosen approach is to optimize for impressions within a target CPM, which is why that option is the best fit.

TrueView for Reach is built to maximize how widely your ad is shown, i.e., its reach, by bidding on impressions rather than actions or views. You set a target cost per thousand impressions (target CPM), and the system bids to deliver as many eligible impressions as possible at roughly that cost. This aligns with the goal of broad exposure, not paying per click (CPC), per action (CPA), or per view (CPV). There’s also a variant called viewable CPM, but for Reach the chosen approach is to optimize for impressions within a target CPM, which is why that option is the best fit.