Target Impression Share is used to ensure ads meet a threshold for what on the search results page?

Target Impression Share is used to ensure ads meet a threshold for what on the search results page?

• A. An option for bid adjustment by device.
• B. A parameter for daily budget.
• C. Target Impression Share is used to ensure ads meet a threshold for a location on the search results page.
• D. An option to set a target CPC.

Answer: (C)

Impression share is about how often your ads appear compared to how often they could appear. Target Impression Share uses a bidding strategy to reach a chosen percentage of those eligible impressions in a specific place on the search results page. You pick a location on the page—such as the absolute top, top of page, or anywhere on the page—and set a target share. The system then adjusts bids over time to try to show your ads in that location a set percentage of the time, within your budget. This concept is specifically about securing a threshold for where your ads appear on the search results page, not about adjusting by device, setting a daily budget, or targeting a CPC.

Impression share is about how often your ads appear compared to how often they could appear. Target Impression Share uses a bidding strategy to reach a chosen percentage of those eligible impressions in a specific place on the search results page. You pick a location on the page—such as the absolute top, top of page, or anywhere on the page—and set a target share. The system then adjusts bids over time to try to show your ads in that location a set percentage of the time, within your budget. This concept is specifically about securing a threshold for where your ads appear on the search results page, not about adjusting by device, setting a daily budget, or targeting a CPC.