Remarketing description:

Remarketing description:

• A. It targets new visitors with no prior interactions
• B. It targets based on recent search queries only
• C. It targets ads to people who have previously visited your website or app
• D. It targets based on lifestyle metrics

Answer: (C)

Remarketing is about reconnecting with users who have already interacted with your site or app. By tagging visitors with a website tag or linking your app analytics, you can show them ads later as they browse other sites or use apps or even when they search. This approach works well because you’re reaching a warm audience—people who already know your brand—so you can tailor messages to their past actions (like viewing a product or adding to cart) and encourage them to convert. The other options describe audiences with no prior interactions, or targeting based solely on recent search queries, or broad lifestyle interests, none of which involve re-engaging people who have already visited your site or app. So the description that fits is: it targets ads to people who have previously visited your website or app.

Remarketing is about reconnecting with users who have already interacted with your site or app. By tagging visitors with a website tag or linking your app analytics, you can show them ads later as they browse other sites or use apps or even when they search. This approach works well because you’re reaching a warm audience—people who already know your brand—so you can tailor messages to their past actions (like viewing a product or adding to cart) and encourage them to convert. The other options describe audiences with no prior interactions, or targeting based solely on recent search queries, or broad lifestyle interests, none of which involve re-engaging people who have already visited your site or app. So the description that fits is: it targets ads to people who have previously visited your website or app.