Measuring conversions for TrueView for Action: Which scenario qualifies as a conversion within 30 days?

Measuring conversions for TrueView for Action: Which scenario qualifies as a conversion within 30 days?

• A. User watches 10 seconds of the ad and converts within three days
• B. User sees just an impression of the ad and converts within 24 hours
• C. User clicks an element of the ad and converts within 30 days
• D. User shares the ad

Answer: (C)

Conversions in TrueView for Action are counted when a user completes a defined action on your site that can be tied back to a video ad interaction within the 30-day attribution window. The clearest signal is a click on the video ad that leads to a conversion on your site within that window. A short 10-second view isn’t typically enough to count as a valid view for a view-through conversion, so that path isn’t reliable for counting a conversion. An impression doesn’t involve any interaction, so it doesn’t trigger a conversion. Sharing the ad isn’t a conversion action either. The scenario that fits best is when a user clicks an element of the ad and then completes a conversion within 30 days, which aligns with how conversions are tracked and attributed.

Conversions in TrueView for Action are counted when a user completes a defined action on your site that can be tied back to a video ad interaction within the 30-day attribution window. The clearest signal is a click on the video ad that leads to a conversion on your site within that window.

A short 10-second view isn’t typically enough to count as a valid view for a view-through conversion, so that path isn’t reliable for counting a conversion. An impression doesn’t involve any interaction, so it doesn’t trigger a conversion. Sharing the ad isn’t a conversion action either. The scenario that fits best is when a user clicks an element of the ad and then completes a conversion within 30 days, which aligns with how conversions are tracked and attributed.