In Google Ads Conversion attribution, what date and time is attributed?

In Google Ads Conversion attribution, what date and time is attributed?

• A. The date and time of the last ad click.
• B. The date and time of the first impression.
• C. The date and time when the conversion actually occurs.
• D. The date and time of any interaction.

Answer: (A)

The date and time attributed to a Google Ads conversion is the moment of the last ad click that led to the conversion within the configured conversion window. This means credit goes to the final click before the conversion, even if the actual conversion happens later on the site. The impression time isn’t used, and the conversion event’s timestamp isn’t what’s recorded for attribution in this model. If a user only viewed an ad without clicking, attribution wouldn’t use a first impression or an arbitrary interaction; the last-click timestamp is the key anchor for credit.