For Display campaigns using Target CPA, what billing option is possible?

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Multiple Choice

For Display campaigns using Target CPA, what billing option is possible?

Explanation:
Target CPA is a bidding approach that aims to deliver conversions at a set average cost. When you use Target CPA on Display, the billing option that matches this objective is paying for conversions, meaning you’re charged when a conversion occurs rather than for clicks or impressions. This aligns cost with the actual outcome you want. Paying per click or per impression would bill you regardless of whether a conversion happens, and pay per video view isn’t the standard option for typical Display campaigns.

Target CPA is a bidding approach that aims to deliver conversions at a set average cost. When you use Target CPA on Display, the billing option that matches this objective is paying for conversions, meaning you’re charged when a conversion occurs rather than for clicks or impressions. This aligns cost with the actual outcome you want. Paying per click or per impression would bill you regardless of whether a conversion happens, and pay per video view isn’t the standard option for typical Display campaigns.

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