Enhanced Cost-Per-Click (eCPC) works by:

Enhanced Cost-Per-Click (eCPC) works by:

• A. Setting bids to a fixed cost.
• B. Ignoring historical data.
• C. Maximizing impressions at any cost.
• D. Automatically adjusting bids up or down based on each click's likelihood to convert.

Answer: (D)

Enhanced CPC is a semi-automated bidding approach that uses your historical performance data and real-time auction signals to adjust your manual bids for each click. The idea is to increase bids when a click is more likely to convert and decrease them when it’s less likely, helping you get more conversions without abandoning your control over bidding. It relies on historical conversion data and context like device, location, and time of day to estimate the probability of a conversion, aligning bids with your conversion goals. This isn’t about fixed bids, it doesn’t ignore data, and it isn’t about maximizing impressions at any cost.

Enhanced CPC is a semi-automated bidding approach that uses your historical performance data and real-time auction signals to adjust your manual bids for each click. The idea is to increase bids when a click is more likely to convert and decrease them when it’s less likely, helping you get more conversions without abandoning your control over bidding. It relies on historical conversion data and context like device, location, and time of day to estimate the probability of a conversion, aligning bids with your conversion goals. This isn’t about fixed bids, it doesn’t ignore data, and it isn’t about maximizing impressions at any cost.