Custom Intent Audiences target which of the following?

Custom Intent Audiences target which of the following?

• A. Consumers who've searched for specific products or services
• B. Consumers that you have CRM data for
• C. Consumers at important transition points in their lives
• D. Consumers who've interacted with you already

Answer: (C)

Custom Intent Audiences are built to reach people who are actively researching or considering products or services. They rely on signals that indicate purchase intent, such as recent search queries and pages visited related to your category. That’s why the best description is to target consumers who’ve searched for specific products or services—these signals show they’re in market and more likely to convert soon.

CRM data is used for Customer Match, which targets people based on your existing contact information. Life events audiences focus on people at major transitions (like moving or graduating), and audiences who’ve interacted with you already are typically reached through remarketing. These are separate targeting approaches from Custom Intent, which centers on current purchase intent signals.