Custom Intent Audiences can be created by entering keywords or URLs or by selecting from auto-created audiences. Which statement best describes this?

Custom Intent Audiences can be created by entering keywords or URLs or by selecting from auto-created audiences. Which statement best describes this?

• A. They are demographic only
• B. Find users similar to an original remarketing list
• C. They are for brand safety
• D. Define and reach people that have the intent to purchase, updated in real-time. Simply enter keywords or URLs that best represent your audience or choose from one of our auto-created audiences.

Answer: (D)

Custom Intent Audiences target people who are actively considering a purchase by signals from the content they engage with. You build the audience by entering keywords or URLs that reflect products or topics of interest, or you can select from auto-created audiences Google generates based on those signals. The key idea is defining and reaching people who have the intent to purchase, with the audience updating in real-time as user behavior changes. This differentiates it from purely demographic targeting or from remarketing-based approaches, which rely on past site visits or ad interactions rather than current purchase intent. Auto-created options provide ready-made intents you can use right away.

Custom Intent Audiences target people who are actively considering a purchase by signals from the content they engage with. You build the audience by entering keywords or URLs that reflect products or topics of interest, or you can select from auto-created audiences Google generates based on those signals. The key idea is defining and reaching people who have the intent to purchase, with the audience updating in real-time as user behavior changes. This differentiates it from purely demographic targeting or from remarketing-based approaches, which rely on past site visits or ad interactions rather than current purchase intent. Auto-created options provide ready-made intents you can use right away.