Bumpers would be best suited for advertisers who:

Bumpers would be best suited for advertisers who:

• A. Are optimizing for on-site purchases only.
• B. Have narrow, direct conversion goals.
• C. Need heavy targeting and remarketing.
• D. Have upper-funnel goals and broad reach at low CPM, especially on mobile.

Answer: (D)

Bumpers are six-second, non-skippable video ads designed to maximize reach and deliver quick, memorable impressions. Their brevity and placement make them ideal for upper-funnel activities where the goal is broad awareness rather than actions. They typically achieve a lower CPM and scale well on mobile, allowing a brand to get widespread exposure efficiently. Because of this focus on reach and quick brand signals, bumpers aren’t the best fit for campaigns that aim to optimize for on-site purchases or very narrow, direct conversion goals, nor do they align with heavy targeting or remarketing strategies that rely on precise attribution. Those approaches are better served by formats and tactics geared toward direct response or retargeting. So, the option that describes upper-funnel goals with broad reach at a low CPM, especially on mobile, best matches what bumpers are designed to achieve.

Bumpers are six-second, non-skippable video ads designed to maximize reach and deliver quick, memorable impressions. Their brevity and placement make them ideal for upper-funnel activities where the goal is broad awareness rather than actions. They typically achieve a lower CPM and scale well on mobile, allowing a brand to get widespread exposure efficiently.

Because of this focus on reach and quick brand signals, bumpers aren’t the best fit for campaigns that aim to optimize for on-site purchases or very narrow, direct conversion goals, nor do they align with heavy targeting or remarketing strategies that rely on precise attribution. Those approaches are better served by formats and tactics geared toward direct response or retargeting.

So, the option that describes upper-funnel goals with broad reach at a low CPM, especially on mobile, best matches what bumpers are designed to achieve.