Which option lists only audience types that belong to Build Awareness?

Which option lists only audience types that belong to Build Awareness?

• A. Demographic Audiences; Affinity Audiences; Custom Affinity Audiences
• B. In Market Audiences; Custom Intent Audiences; Similar Audiences
• C. Remarketing; Standard Remarketing; Dynamic Remarketing
• D. Affinity Audiences; In Market Audiences; Remarketing

Answer: (A)

Building awareness relies on broad reach audiences that help people discover your brand. Demographic audiences target basic traits like age and gender, which supports wide exposure. Affinity audiences focus on people with long‑standing interests and lifestyles aligned with your product category, making them ideal for reaching potential customers who may be receptive to your brand. Custom Affinity Audiences allow you to tailor reach by combining specific interests, URLs, and places, giving broad but relevant reach. Together, these audience types are well-suited for the awareness stage because they maximize reach and brand exposure rather than driving immediate action.

Other options mix audiences built around intent or action, such as those targeting people actively researching or who have already interacted with your site, which align more with consideration or remarketing. This is why the set containing Demographic, Affinity, and Custom Affinity audiences fits Build Awareness best.