In Google Analytics, when is a conversion reported?

In Google Analytics, when is a conversion reported?

• A. Time the last ad click occurred.
• B. Time the last ad impression occurred.
• C. Time the conversion actually takes place.
• D. Time the page loads.

Answer: (C)

Conversions are recorded at the moment the user completes the desired action. In Google Analytics, the conversion is the event that fires when the goal is achieved (for example, a purchase or a signup). That event’s timestamp is what GA uses in reports, not the time of the ad click, the ad impression, or just a page load. The click or impression can influence attribution, but the actual conversion report marks the conversion at the time the conversion action happens. For instance, when a user finishes checkout and the purchase event fires, that time is recorded as the conversion time, even if the user clicked an ad hours earlier.