How do Local Catalog Ads work in terms of data?

How do Local Catalog Ads work in terms of data?

• A. They rely on keyword targeting to match displays.
• B. They use feed data from Local Inventory Ads to reach viewers of Display ads.
• C. They are only shown on YouTube.
• D. They require a separate feed that excludes store data.

Answer: (B)

Local Catalog Ads are data-driven, using a local inventory feed to power the ads. This feed lists what’s in stock at nearby stores and includes details like product IDs, prices, availability, and the store locations (often with distance or direction). Google takes that catalog data and, based on the user’s location and nearby intent signals, serves dynamic display ads that show relevant products tied to a specific store. This approach relies on the catalog data rather than keyword matching, so the same item can appear to different people depending on proximity and inventory. They run across the Display Network and Google Maps (not just YouTube). A feed that includes store and inventory data is required to make Local Catalog Ads work; excluding store data would strip away the local component.